Our Studio
The artistry behind
your most natural self.
INMOREBEAUTY SEOUL is a Korean permanent makeup studio in Gangnam, Seoul — built around the quiet, exacting work of Director Lee An Na, the K-beauty PMU artist most recognized for her lip artistry. A practice where refinement, restraint, and a deep respect for your natural features come first.
Meet the Director
Lee An Na, in her own words.
Director Lee An Na has been practicing permanent makeup since 2020 — five years of refining a single, quiet philosophy: that the most beautiful PMU work is the work that looks like it was never done. While her practice spans brow, lip, eyeliner, and hairline artistry, she is most widely recognized for her lip work — built on precise color theory, careful neutralization of natural lip tone, and the unmistakably K-beauty soft, dewy finish that has become INMOREBEAUTY SEOUL's signature.
Every consultation begins not with pigment selection, but with reading the face — bone structure, brow muscle line, lip undertone, and the natural color memory each client carries. Only then does the design begin. It is a slow, careful methodology, but one that has shaped INMOREBEAUTY SEOUL into one of the quietly respected K-beauty PMU studios in Gangnam.
The INMOREBEAUTY SEOUL Signature
Bare Glow Lips — our most-requested signature treatment, built on seamless tone correction, refined color theory, and that effortlessly dewy K-beauty glow. Paired with our Brow Veil brow approach for soft, naturally diffused finishing.
Our Philosophy
Beauty already within you.
We don't believe in adding what isn't already there. The best PMU work is a refinement — softer, more even, more effortless to live with day to day. Never painted. Never overdone.
— No. 01
Mapping over pigment
We read the face before we reach for color.
Every session at INMOREBEAUTY SEOUL begins with mapping — bone structure, brow muscle line, undertone, lip color memory. The shape and shade come from what your face is already telling us, not from a chart. This is the foundation of K-beauty PMU artistry: design before pigment, always.
— No. 02
Layered, never rushed
Color is built slowly, by hand.
We layer pigment in fine, controlled passes — building toward your final tone gradually rather than saturating in one pass. This is the difference between PMU that looks worn and PMU that reads as your own. The Korean PMU approach values restraint at every step.
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— No. 03
Soft. Refined. Yours.
The finish reads like you, on a good day.
Whether brows or lips, the goal is the same — a result so naturally enhanced it reads as a refinement of you rather than something added. This is the heart of INMOREBEAUTY SEOUL's signature finish, and the reason our K-beauty PMU clients return for refresh sessions year after year.
The INMOREBEAUTY SEOUL Difference
Why our clients return.
Four reasons our brow and lip work is trusted by clients from Seoul, Tokyo, Taipei, and beyond.
01
Director-led artistry
Every session is performed by Director Lee An Na herself — never a junior artist, never a delegated touch-up. The hand that consults is the hand that works.
Director only
02
International language care
We speak with clients in English, Japanese, and Traditional Chinese — from the first consultation message through written aftercare and touch-up scheduling.
3 languages
03
K-beauty refined technique
Hand-drawn mapping, slow-layered pigment, and the unmistakable softness of Korean PMU artistry — refined for a naturally glowing, effortlessly enhanced finish.
Since 2020
04
Sterile, premium standards
Single-use, sterile-needle protocols. Professional-grade, pre-tested PMU pigments. Strict hygiene every step — because beautiful results are built on safe foundations.
Single-use
About the Studio
Common questions, answered honestly.
Yes. Every PMU session at INMOREBEAUTY SEOUL — including all consultations, initial procedures, and touch-ups — is performed by Director Lee An Na personally. We are a director-led studio by design.
Yes. A significant portion of our clientele travels from Japan, Taiwan, and other countries for our work. We communicate fluently in English, Japanese, and Traditional Chinese, and provide written aftercare instructions in all three languages.
Our approach is rooted in K-beauty PMU principles — design before pigment, slow layering over saturation, and natural enhancement over visible "makeup." This philosophy, paired with Director Lee An Na's hand-drawn mapping methodology, produces the signature soft-refined finish our clients return for.
Two techniques define our practice: Brow Veil — our soft, diffused powder brow approach — and Bare Glow Lips — our signature dewy, naturally glowing lip color. Both are the result of years of refinement and what most clients book us for.
We use single-use, sterile-needle protocols for every session, and work exclusively with professional-grade, pre-tested PMU pigments. The studio is maintained to clinical hygiene standards, and all health considerations are reviewed in detail during consultation.
Visit Us
Find your way
to INMOREBEAUTY SEOUL.
Address
906, Center Plaza Building 1, 10 Gangnam-daero 61-gil
Seocho-gu, Seoul, Republic of Korea
Hours
Monday — Saturday · 11:00 — 21:00
Sunday · Closed
Languages
English · Japanese · Traditional Chinese
Other languages supported via translation